We’ve officially announced our presence to the world this week. (World = Lethbridge)
I’ve been busy these last few weeks putting together an ambitious campaign, along with my other derby gals who work with me on the Media Committee, to take advantage of the post-secondary students returning and the fall sign-up-for-stuff time. I’m ridiculously happy to report all the hard work is paying off!
First of all… creating these have been occupying most of my time…
Aren’t they gorgeous?
The girls are too! 😉 To those who volunteered to let me photog you and plaster your face all over Lethbridge, I am in your debt. This recruitment postering campaign went out this week around Lethbridge, along with an official media package that I delivered to outlets around town.
Can I just say how amazing our media packages looked? Unfortunately, I didn’t take a picture of the awesomeness, but we rolled up 2 of our best posters (Nixxi’s and Beata’s), along with a news release and tied it all together with the cutest red and black leopard print ribbon ever! In a world where editors and news directors get countless emailed news releases, I wanted to give them the personal touch! I spent my lunch hour Tuesday and Wednesday hand-delivering all the media packages.
Today, we followed up the postering and media drop with a recruitment table at Lethbridge College.
Tomorrow, we are volunteering and marching for a great cause…
Then Saturday night, we are working together for OUR cause…
Then Sunday, we are hosting another Fresh Meat night!
The response from the media has been overwhelming. The response from guys and gals interested in joining the league has been dazzling. The dedication and hard work of the Derby Dames to pull this all off has been unbelievable! After seeing the response all around the Lethbridge community, I’m confident we will reach our recruitment goals and host a bout in Lethbridge before the end of 2010!!!!!!
Are you ready for some derby, Lethbridge? Can I get a ‘Whoop, whoop??!!’